Smart money,

smart team

We exist to make investment accessible – we connect the market-dots on your behalf, helping you achieve your long-term financial goals.Through a growing global network and rewarding returns for our community of clients, we’ve been making a positive difference to people and the planet since 2018.

Our vision and mission

Our vision is a seamlessly connected financial world, powered by the latest technology and accessible to all. The mission is to provide you with the tools and knowledge to access this world and make it your own.

Our Story

2018

In 2018, the founding of the holding company marked the beginning of the vision to become a leading stock and FX brokerage company for high-net-worth and retail clients in South Africa. With the granting of the brokerage license, the business was officially underway.

2019

The year 2019 saw the founding of Crowdprop, a fractional property investment platform that was incorporated under ELA.

ELA also received approval as a treasury outsourced company from the Reserve Bank and started its journey as a leading Forex service provider.

2020

In 2020, Crowdprop was granted approval as a public company, which solidified its go-to-market strategy.

ELA expanded its services by founding the crypto brokerage desk and service provider business.

2021

The year 2021 marked the founding of Bitwealth, which offered a complete custody wallet and crypto OTC service. ELA started to bring all of its products together under one brand to create a recognized platform that stands out.

2022

In 2022, ELA embarked on the vision of bringing all its products, including stocks, FX, crypto, and property, under one integrated platform with a recognisable brand.

The company also opened an office in the UAE, marking the beginning of its global footprint.

2023

Finally, in 2023, 80eight was founded as the complete integrated platform for all of ELA's products. This new platform defined investment solutions for small business owners, advisors, and individuals in South Africa and beyond.

Our clients come first. We build meaningful, long-term relationships geared for growth. Think of us as your trusted friend - the one that gets things done!

– Faadil Moti

Chief Executive Officer

Our leadership team

We're a group of like-minded leaders who believe in taking action and making things happen.

Faadil
Moti
Chief Executive Officer
Zaydan
Moti
Chief Investment Officer
Muhammad
Motala
Finance Manager
Shiven
Moodley
Chief Operations Officer & Macro Strategist
Edwin
Billings
Account Manager
Yusuf
Darsot
Executive

Our care culture

We’re an official member of the esteemed Pledge 1% community, a global movement dedicated to advancing corporate philanthropy. By embracing this commitment, we have undertaken to allocate 1% of our time and profits to support charitable endeavours, thereby creating a positive and meaningful impact within our communities.