Those who bought (or mined) Bitcoin at $100 and sold out at $200 at a profit will look at today’s price of $115k and say this ship has sailed them by.
We know people who had 100 BTC, purchased at $20k, only to see it drop to $10k and then sell – never to enter the market again. Has been a horrible experience for them.
Institutions acquired nearly 200,000 BTC in the first half of 2025 at prices between $103k-$123k.
They clearly see something that others don’t. For them, this is one of the greatest investments of the modern era, and they’re not wrong. Bitcoin has appreciated by an average 79.5% a year for the last decade. Try and get that consistency in the stock market.

"Cheap" depends on an investor’s perspective – whether seeking short-term gains, long-term growth, or a hedge against economic factors like rand volatility.
Bitcoin is volatile – though much less so than in previous years. There are those who argue that BTC at $115k is cheap, and is about the cheapest you will get it. Some forecasts put BTC at $155k-$175k by the end of the third quarter of 2025. We’re not in the business of predicting markets, but we do see a case for continuing to add Bitcoin to one’s portfolio in a modest way.
Buying BTC weekly or monthly is known as dollar cost averaging. You ignore the price and just continue buying.
Here’s what happened if you invested $100 a month in BTC since December 2017:
Amount invested: $9,300
BTC acquired: 0.646 BTC
USD value: $75,200
You would have turned an investment of $9,300 into $75,200, a total return of 708%.
You might think this ship has sailed, but so did many people back in 2017. This ship will always be sailing.
Contact 80eight. If making or moving money (including bitcoin or stablecoins) is your game, we’ve got you covered. Let us guide you on your journey to debt-free prosperity. If you’re a business, let us explain how you can hedge your USD exposure in the most cost-effective way possible.