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PRESS KIT

Brand assets and guidelines.

The 80eight logo files and the rules for using them: the wordmark, the 88 icon, clear space, misuse, partnership lockups and colour. Download the logo pack and the guidelines, or read them here.

Downloads

The logo pack and the guidelines.

Always use the supplied PNG logo files for digital applications. Do not recreate or export the logo from this document. The 80eight name and marks belong to 80 Eight SA (Pty) Ltd, registration number 2017/435463/07. Product screenshots and executive headshots are not part of this kit yet.

Boilerplate

How to describe 80eight.

80eight is a licensed South African fintech offering global payments, a digital wallet, crypto products and treasury outsourcing services for businesses. 80eight is licensed by the Financial Sector Conduct Authority (FSCA), FSP 49010.

Carried on every published press release in the content service; the press-kit record itself has none. Copy it as written.

01 — Wordmark

Primary logo

The 80eight wordmark is our primary logo for all communication. Use the full-colour purple mark wherever the background allows; the white mark is for dark and photographic backgrounds.

The 80eight wordmark in primary purple
Primary — purple or black on light
The 80eight wordmark in white
Reversed — white on dark
01 — Wordmark

Gradient wordmark

The gradient wordmark is an expressive variant used for selected brand materials where a more visual expression of the identity is appropriate. It is not the default: use the solid purple, black or white wordmark.

The gradient 80eight wordmark on white
On white
The gradient 80eight wordmark on black
On black
01 — Wordmark

Gradient wordmark misuse

The gradient is fixed artwork. Never rebuild, recolour or reposition it and never place it where the gradient loses contrast against its background.

Incorrect: the gradient rebuilt in blue and green
Don't rebuild the gradient with your own colours.
Incorrect: the gradient run in a different direction
Don't change the gradient angle or direction.
Incorrect: the gradient wordmark on a blue background
Don't place the gradient wordmark on a coloured background.
Incorrect: the gradient applied as an outline
Don't apply the gradient to the wordmark as an outline.
02 — Icon

The 88 glyph

The 88 icon is a standalone symbol within the 80eight identity that is used for the app icon. Use it alone only where the 80eight name is already established, or where space does not allow the wordmark.

The 88 app icon
App icon
The monochrome 88 icon
Monochrome
The 88 social and web icon
Social & Web icon
Rules
  • Never redraw or re-space the glyph.
  • Keep the glyph centred in its container.
  • Do not pair the icon and wordmark side by side.
03 — Clear space

Minimum clear space

An exclusion zone around the logo keeps surrounding elements from crowding it. The clear space on all sides equals 1x, the height of the 8 glyph.

The 80eight wordmark inside its clear-space zone
03 — Minimum size

Minimum size

For legibility, the logo may never appear smaller than the sizes shown below.

The 80eight wordmark in black
25 mmPrint — measured across the full wordmark
The 80eight wordmark in black
80 pxDigital — measured across the full wordmark
04 — Misuse

Misuse examples

Always use the master artwork. Keep the logo clearly visible against its background, and never edit or distort it.

Incorrect: the wordmark rotated
Don't rotate the logo.
Incorrect: the wordmark stretched
Don't stretch or distort it.
Incorrect: the wordmark recoloured blue
Don't recolour outside the palette.
Incorrect: a grey gradient added to the wordmark
Don't add gradients.
Incorrect: the wordmark with a drop shadow
Don't apply shadows or glows.
Incorrect: the wordmark over a photograph of a phone
Don't place it on busy or low-contrast backgrounds.
Incorrect: the 88 icon locked beside the wordmark
Don't lock the icon and wordmark together.
Incorrect: 80eight typed in another typeface
Don't retype 80eight in another typeface.
05 — Partnerships

Partnership lockups

Partner logos vary, so each lockup needs individual consideration. This grid keeps the balance between the 80eight logo and the partner mark consistent.

The 80eight wordmark in black
A placeholder partner logo
  • 1x — default zonePosition the partner logo here by default.
  • 0.5x — expansion zoneExpand into this zone only where the partner mark needs it.
  • 0.25x — do not expandThe partner logo should never reach into this zone.
05 — Partnerships

Lockup examples

The 80eight wordmark in blackA placeholder partner wordmark
Partner logo height aligned with the 80eight wordmark height.
The 80eight wordmark in blackA placeholder square partner mark
Square marks are capped at the 8 height.

Colour

06 — Colour

Core brand colours

Purple carries the brand. Cyan and pink are accents, used sparingly for highlights and emphasis. Semantic colours are reserved for product states.

Primary purple#57249C
Deep purple#33125F
Accent pink#EB3366
Cyan#00FFFF
Success#17C3A5
Warning#FB8137
Info#6375E6
Background#F8F8F8
Body text#000000
06 — Colour

Colour usage — wordmark

The primary purple wordmark may appear on white, the black wordmark on the grey page background, and the white wordmark on either purple. It is never placed on accent colours not in our colour palette.

The purple wordmark on white
The black wordmark on the grey page background
The white wordmark on primary purple
The white wordmark on deep purple
Incorrect: the white wordmark on a blue that is not in the palette
Avoid placing the wordmark on accent colours not in our colour palette.
Incorrect: the white wordmark on cyan
Avoid low-contrast pairings of any kind.
Contact

Who to write to.

Media enquiriespress@80eight.io